Roue Ride is a bike sharing company based in the heart of Montreal. The network has 2,260 high performance gravel and mountain bikes spread out across 39 stations in Montreal. Roue Ride strives to promote a sustainable, anti-oil lifestyle, where users contribute to the mission by choosing an environmentally-friendly method of transportation that reduces oil consumption and production of greenhouse gases. 

Roue derives from the French word for wheel and the tone of the brand is aimed at the target audience of performance riders who ride together in packs, giving inspiration to the voice, colour and graphic imagery.
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