Novate is a luxury, sustainable rental fashion brand enabling luxury fashion to be accessible to be all through reuse. The purpose was to develop a powerful and exuberant identity to enable the brand to remodel the fashion industry.
Taking inspiration from sustainability activism the tone is of boldness and making a statement, whilst drawing on the idea of not wasting.
The abbreviation Novate is derived from “innovate”, demonstrating a fresh remodelling of the retail sector. The unique and original, designed-for-purpose font and logo are refined and luxurious, incorporating the activist cross, bringing activism into high-end fashion. Novate’s intent is to remodel luxury culture; remaining sophisticated whilst developing a strong activist community.