What the blind ‘see’ is an awareness campaign to raise awareness of Charles Bonnet Syndrome (CBS) in collaboration with Esme’s Umbrella, a charitable organisation. CBS presents as visual hallucinations caused by the brain’s adjustment to vision loss. The brief from Esme’s Umbrella was to roll out a campaign to educate the wider population and bring hope and understanding to sufferers, and to direct people to a new, updated and stimulating website for the charity.
To create this campaign the imagery focus was on the flashes and bright floating shapes seen in the eyes. Statements describing what each person sees were overlaid with rainbow and iridescent holographics. These were then shot through glasses and other clear objects to create warped and manipulated visual effects, resulting in bold statements of colour and distortion.